Market niche specialization
is the key to Mongolian BBQ's market success and profitability. Limited competition within the Mongolian food genre, keeps Mongolian BBQ at the top of the casual dining market in consumer positioning. Limited competition and market saturation gives Mongolian BBQ unlimited growth potential.
Our product specialization and buffet style concept
help to reduce our labor and inventory costs. This enables Mongolian BBQ to deliver great returns on our restaurants with excellent unit economics and above average restaurant sales volumes.
Mongolian BBQ's unique positioning and distinctive concept
allows us to stand out from the crowd. With our focus on specialization, doing one thing and doing it very well, Mongolian BBQ creates its own unique niche within the casual dining restaurant segment.